Demand-side market failure is marketing strategies that have negatice impacts on individuals. Take for example the NutriSystem weight loss program and Larry the Cable Guy. Larry the Cable Guy is known for being chubby, a red neck, and very funny. Recently he has been on the NutriSystem commercials and has 50 pounds. Although this may be a good thing for his health, are marketers trying to change the appreance of Larry the Cable Guy? It could be. For many years women have always been the target of weight loss programs. Women should not be fat, but they should be thin and beautiful. Now more and more commercials and advertisments are targeting men as well. Men shouldn't be over weight, but they should have muscles.
Another commercial out there targeting men are the Viagra commercials. What these commercials are telling men, and women, is that men must have stamina in the bed room. If they don't, then they are not considered good lovers. The marketing industry is trying to change our views of how we see our partners by their appearance, and by their bedroom performance. This advertisment really affects younger males than older males because they are just beginning life and aren't settled down and married. These commercials are telling younger males that they have to buy this product in order to feel better about yourself, and to make your partner like you more. However, this is not true.
Marketing has influenced everyone's opinions of what is beautiful. Take for example the American Idol show. Simon has told many individuals that they are overweight, and that they don't look like an American Idol. Well how does anyone know what an American Idol should look like? The media has shown the world that women singers are beautiful, skinny, good hair and skin and men are very attractive, muscular, and not hairy. But what the media doesn't focus on are people's talents. They focus on the superficial things in life rather than the real talent.
Our image of a beautiful man or woman has changed dramatically over time with the use of demand-side market failure.
Marylin Monroe was a size 14
in this picture.
in this picture.
Today's model
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